1. Submit your site to multiple search engines
Submit every page you can and make sure that all the meta tags are there. Do not repeat words too often as some search engines will punish you for trying to cheat. Make sure that each page has some kind of an opening statement with the words that are descriptive of your business. Search engines also give you a popularity advantage if there are many other web sites that link to you; hence its in your best interest to have others link to you!

2. Banner Swap with complimentary services and products
Find out who your audience is and find out how to go after them. Banner swapping doesn't cost anything and increases your exposure. You can either swap or pay someone to put your banner on their site.

3. Place your web address on all stationery
Exposure is the key here, thus it becomes crucial to put your web address on your business cards, letterheads, envelopes, pens, answering machine, advertisements, your doors, everything! Try to inform your existing clients of the site. Ask them for their input on your site (this often makes them go through the majority of your site) as well as for any tips they might have on improving your site. Also, don't forget to ask for referrals!

4. Offer incentives to your existing clients for referring others to your site
Referral is an ideal source of potential growth so make sure you can reward those that give you the leads.

5. Ask for Advice!
Look around the web for someone who is doing exactly the same thing that you are, but perhaps in a different geographical market. Contact that person, introduce yourself, your company and ask them what they found to work for their business and what did not to work for them. You wouldn't believe the kind of advice you can get from the Internet community. Learn from others mistakes and make sure you don’t repeat them.

6. Advertise, Advertise, Advertise
Put some money into the advertising element of this equation. Find out who your audience is and what they like to read, listen to, watch and put an ad in those mediums. This costs, but it can lead to some serious exposure.

7. Be the consumer
This is one of the strongest pieces of advice we can give. Have you ever thought of what other things the typical consumer might be exposed to before finding your site? Do some searches on the main search engines. Act like a consumer, visit other sites and ask yourself how could you make those sites better AND how can you integrate the elements you like to your site. Its very difficult to lure the audience to your site so make sure that once they are there they like what they see!